General Collaboration and Cultural Orientation Brazil/USA

Cross-cultural communication offers distinct challenges. Learn practical tools to effectively accomplish tasks, be more productive, and simply enjoy working together.  Intercultural English Services, Inc. assists all nationalities but  specializes in Brazilian-USA communication styles, helping Brazilians adapt to life in the USA and preparing “USAers” for living in Brazil.  IES understands the unique communication and cultural challenges that Brazilians and USAers may face in the workplace and in daily living. IES collaborates with specialists on country-specific cross-cultural communication challenges, leadership development, team-building, management, and professional skills. Through  intentional learning, practice, and actions, we increase our awareness, understanding, and acceptance to better interface with differences and make connections; hence, making this world a more peaceful place to live. 

One Example of an Intercultural Consideration

Let’s look at one example that may affect the workplace. Geert Hofstedt, a well-known international management expert, provides insights on several characteristics that define cultures. One cultural dimension is “Individualism/Collectivism”. Hofstedt states that one aspect how a society is defined is the notion of “we” or “I”. For example, is the society concept of family defined by the immediate family or extended through grandparents, aunts, uncles, and cousins? Is there an exchange for loyalty? For a high collective society, such as Brazil, the time taken to know each other is critical before any transactions take place. For a high individualistic society, such as United States, the focus is more on what the person does rather than who they are and where they come from. In the global workplace, where we find individuals who grew up in varying degrees of individualistic or collectivistic cultures, it is not only important to be aware of these cultural dimensions and the demonstrated behaviors but to be aware of your own perceptions and to genuinely appreciate and successfully function in multicultural environments. 

“Kathy had arranged a phone conversation on best management practices in Brazil between a high level stateside Brazilian manager and me. I am from the USA and will be managing a new office for a German company in Brazil. Along with this excellent management information, I found the “Working in Brazil” video and the results of the assessment test useful for my preparation of living in Brazil. Kathy adapted well to our styles and needs throughout the briefing.” Siemens Manager